It is said that two heads are better than one. In our particular case, forming part of VMAR turismo is the best way for clients to be heard. In a market that is becoming increasingly dynamic and in which there is a vast array of agents, each with its own unique characteristics, managing procurement from a unified front is simply the best way to reach all of them, whilst also building a solid base and, at the same time, saving efforts.
The negotiation synergies that VMAR turismo is able to generate feed off the beds that have already been successfully commercialised, thereby leading to improved conditions and agreements. Likewise, we aim to diversify markets and channels, which in turn has a positive impact on the image of our marketing firm and, ultimately, on that of our clients.
The commercialising work of VMAR turismo targets both traditional and virtual tour operators, without ever losing sight of more specialised operators. It has been clearly demonstrated that the current demand for tourism is not limited to one sole aspect. Quite the opposite, for the new kinds of accommodation on offer (golf, congresses and incentive plans, health, rural tourism) have gained ground amongst loyal users who always opt for them. Moreover, access to new technologies has led to a surge in virtual tour operators that offer their products via increasingly sophisticated portals.
VMAR turismo boasts a database of over 200 tour operators, thereby allowing our clients to benefit from a vast array of highly attractive options.